With the core mission of creating “better business for a better planet” by addressing overproduction and helping brands and shoppers intelligently work together to coordinate demand and supply, Sangrove was founded in New York City by CEO Tatiana Alexa, an innovator and seasoned tech entrepreneur. Since its inception, the guiding principle of the Sangrove team has always been to look at the core of the overproduction problem and treat the disease itself rather than the symptoms, coming up with disruptive, scalable, consumer-centric technology innovations.
Since its launch, Sangrove has successfully introduced its SaaS IMPACT SHOPPING™ platform with numerous consumer brands and has received support and funding from individuals and organizations, including ClimateTech Expertise Network by Columbia Tech Ventures (NY, USA) and New York State Energy Research and Development Authority (NY, USA), The Ellen MacArthur Foundation (Cowes, UK), The Ideaship Fund of the Global Technology Transfer Group (Portland, USA), and the Fashion Tech Startup Bootcamp (Milan, Italy). We also enjoy the continuous support and advisory of former senior executives from leading retailers and marketplaces, such as Saks Fifth Avenue and Amazon.
Our core technology is patent-pending and works seamlessly with leading digital commerce, content, and payment systems, supporting zero waste goals with improved brand engagement and branded social communities. Cooperating with your consumers to determine the products they really want at the prices they can embrace allows brands to become more human and social while supporting a healthier planet. Sangrove helps emerging and legacy brands move beyond generic digital marketing campaigns and avoid increasingly expensive influencers, search engine marketing, and deep discounting. We look forward to working with leading global brands, shopping platforms, and shoppers inspired by quality fashion, dynamic shopper communities, and improving our environment.
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