It doesn’t have to be one way or the other. You can run a practical and profit-oriented business yet still be mindful of the environmental impact.
The Fashion Industry is the 4th biggest Green House Gas emitter and is responsible for 10% of global emissions. Fashion overproduction in 2022 resulted in over US$ 163 Billion in unsold inventories. New ESG regulations requiring accountability for unsold goods and banning their destruction presents the perfect opportunity for fashion brands to use new methods for curbing overproduction and C02 emissions that engage with their loyal customers.
Collaborating with customers via convenient digital commerce ensures that the industry produces the right amount of products that customers really want reducing overproduction and waste. With IMPACT SHOPPING™ consumer brands can deliver sustainability with higher profit margins and improved customer loyalty, while shoppers enjoy their enhanced role in what’s being made.
For Heads of Sustainability, adopting IMPACT SHOPPING™ presents an opportunity to deliver measurable reductions in product carbon footprints of up to 22%, achieve ESG compliance and enjoy the benefits of engaging consumers in the process with a brand differentiating shopping experience. IMPACT SHOPPING™ delivers technology that optimizes stock planning and increases profit margins while connecting brands and marketing campaigns to progressive target audiences.
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