Unique practical approach to sustainability targeting overproduction at its source
Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
— Gro Harlem Brundtland
It doesn’t have to be either/or. You can be a very practical and profit-oriented business yet still be mindful about environmental impact. How? By introducing new business methods and approaches, not just sustainable materials and manufacturing processes, or recycling.
You can’t be truly sustainable unless you stop producing products that the world doesn’t need or want. Measure your audience buying commitment for would-be products prior to production while aggregating small-increment orders into bulk. Our crowd-brain sales funnel helps you identify ‘dead on arrival’ product ideas while highlighting bestsellers.
We are committed to disrupt the vicious consumer goods life cycle — from ‘new’ to ‘on sale’ to liquidation and dumping.